WhatsApp Business: The power tool for Small Businesses
With more than 175 million people sending messages to the WhatsApp Business Accounts, every single day; there couldn’t be any strong reason to switch to a WhatsApp Business Account from a regular WhatsApp account.
Source - Tweet by WhatsApp Head, Will Cathcart.
Owned by Facebook(now Meta), WhatsApp Business is a sophisticated progression to WhatsApp, launched in 2018, to enable and enhance the communication between customers and businesses.
What a Facebook Business Page is for a Business, similarly WhatsApp Business would be.
Just as the name suggests, an Official WhatsApp account for companies both Small and Medium-sized, to converse and engage with customers and provide a resolution to their queries.
Designed for Business, the WhatsApp Business differentiates itself with some lethally magical features that set it apart from the regular WhatsApp.
Let’s understand what exactly WhatsApp Business has got to offer.
Source - Tweet by WhatsApp Head, Will Cathcart.
Owned by Facebook(now Meta), WhatsApp Business is a sophisticated progression to WhatsApp, launched in 2018, to enable and enhance the communication between customers and businesses.
What a Facebook Business Page is for a Business, similarly WhatsApp Business would be.
Just as the name suggests, an Official WhatsApp account for companies both Small and Medium-sized, to converse and engage with customers and provide a resolution to their queries.
Designed for Business, the WhatsApp Business differentiates itself with some lethally magical features that set it apart from the regular WhatsApp.
Let’s understand what exactly WhatsApp Business has got to offer.
Why should you use WhatsApp Business App for your Business?
The Business Profile:
Just like the name suggests WhatsApp Business lets you create a Business Profile for your business with some essential details that help your customers understand you better.The essentials include a prominent profile picture, name and description of the business, business hours, Address, Business Website, and Business Email.
These essentials may seem simple but are vital when it comes to recognizing and validating a business before the purchase.
From a customer's point of view, these details are good enough to make a decision and scrutinize further if needed.
Product Catalog:
This is a real magic feature, and even you would agree with me if you are using WhatsApp Business.As an instant messaging platform, it's of great advantage for the customer to have a look at the products/services and delve into details within the profile itself.
And, the best part is, it offers 500 product listing slots to add products. Amazing, isn’t it?
Message Automation:
When I say Message Automation, a lot of people must have set high standard expectations like a chatbot or AI-Automation; people, breathe in and hold your horses.Why would you get an excavator to unscrew a few screws? A screw-driver would be more than enough, right?
To keep it easy and simple, WhatsApp Business has Message Automation Support where you can set up presets for Greeting Message, Away Message as well Quick Replies.
This does the job right and gives the customer a reason to wait for you when you are not actively available to respond to their queries.
Labels:
When you have a good number of customers, there are chances that the wrong message could be sent to the wrong person.To avoid this confusion, WhatsApp Business has this wonderful feature called “Labeling”.
It lets you categorize and organize contacts with dedicated labels. This smoothens the process to find and locate the right contact at the right time.
Message Statistics:
Statistical Data gives you the ultimate superpower to take further actions.WhatsApp Business lets you dive into the message statistics where you can track the number of messages sent, delivered, and read.
Is WhatsApp Business right for you?
WhatsApp Business is a great utility if leveraged correctly.But, we also have to agree upon the fact that there are certain limitations as we are not on complete autopilot for each and everything that it can do for your business.
WhatsApp Business App is a great fit for Small to Medium level business models where there is no to very little room for manual errors.
Engaging with 200 - 400 people is quite attainable, but more than that could be a little challenging.
The main hurdle with WhatsApp Business App is that at a single point in time the profile can be managed by a single person. Multi-user isn’t the case with WhatsApp Business App.
All this hustle happens through a dedicated App that can not be integrated directly with a CRM or Chatbot, which leaves no room to scale.
Despite a few odds, WhatsApp Business functions perfectly and lets you connect with your routine customers.
But, if you are a big fan of Automation and want things to happen round the clock, you need something more powerful, just like WhatsApp Business API.
That is all for now, we shall connect in the coming article to know more about what WhatsApp Business API can do for you.